brown film spiral

Transmedia Storytelling: How to Promote Your Poetry or Experimental Film (Part II)

brown film spiral
Last month, I introduced you to my experimental film Palpitations of Dust (https://vimeo.com/180268104), which has won recognition at film festivals. When you’re ready to release your film, it isn’t enough to premier it in a theater if you want it to draw attention. You must take steps to promote it and make it appealing to your audience. Therefore, what you do after completing an experimental film is just as important as the film itself. By knowing marketing basics, you can turn your passion into a profitable venture.

Marketing Your Experimental Film

If you are serious about filmmaking, you must treat your craft like a business. You cannot make a film and hope that it will do well in the theater and make sales online. You must take steps to showcase your unique vision and create a buzz. Those steps depend on information, such as your audience’s:

  • Age
  • Geographic location
  • Preferred movie genres
  • Socioeconomic status
  • Gender
  • How they consume information
  • Preferred social media platforms

In today’s technological age, you will find that your audience consumes information from a number of sources because they also want to feel as if they have a role in what you offer. This is where transmedia storytelling comes into play. The marketing technique helps set your film apart from the other noise on the Internet by using multiple media platforms to transport your message into your audience’s daily life. By using transmedia storytelling, you transition from telling a story to making one with your audience.

With Palpitations of Dust, I used poems that I wrote in the past, film festivals, video-on-demand and social media to make the story come together. Ideas that others use to market their own films include:

  • Creating a film festival strategy
  • Entering a film for an award
  • Showing teasers and trailers on social media platforms just prior to releasing the film to create a sense of excitement
  • Hanging posters and handing out fliers in the community where you plan to premier the film
  • Creating a website and social media pages dedicated to the film
  • Using social media before and after a screening to connect with your audience and keep the conversation going
  • Submitting the film to VOD services and television networks
  • Hosting special screening events
  • Email marketing and flyer for promotion purposes
  • Submitting press releases to local newspapers and news websites, such this one (http://www.prweb.com/releases/2016/11/prweb13821729.htm) for Palpitations of Dust

Do You Need an Agent or Publicist?

The answer to this question depends on your needs. An agent is an individual who takes care of the business aspects of your endeavor so you can focus on the creative aspects. These professionals negotiate contracts, give guidance, and provide creative feedback. They learn about your goals and devise a plan to help you meet them. They can also connect you to other professionals that you might need for a film, such as producers. If filmmaking is a hobby, you might not need an agent. If it is a serious career, an agent can prove invaluable.

Hiring a publicist is a good idea if a major film festival screens your experimental film. This individual can help you develop strong publicity materials, get you in touch with the right press contacts, manage festival publicity and marketing campaigns, raise your film’s media profile, arrange interviews, and maximize the exposure your film receives.

The only thing more exciting than writing poetry or making a film is sharing your talents with others. Strategic transmedia storytelling will help get the ball rolling by expanding the narrative that you create into the lives of your audience, making your fans your greatest evangelists and assets.

spiral film strip from movie

Where to Promote Your Poetry or Experimental Film (Part I)

spiral film strip from movieTransmedia storytelling is a popular trend that you may have experienced without knowing it. It encompasses dispersing a work or parts of a work across multiple platforms to provide an audience with a unified, coordinated experience. The Hunger Games is a great example in which Lionsgate and Campfire used billboards, social media, videos, fan challenges, websites and cinemas to tell the complete story about the universe in which the movie characters live. If you are a writer or filmmaker, you don’t need to collaborate with a major film studio to promote your own work. In 2016, I released the experimental film Palpitations of Dust (https://vimeo.com/180268104). By using outlets available to the public, I successfully promoted my film and engaged its audience.

Transmedia Storytelling Basics

In transmedia storytelling, the platforms used to promote your works contribute to its unfolding story. In Palpitations of Dust, I narrated poems that I published in the past to give viewers an enhanced and more immersive experience. Because I used different platforms to promote the film, I gave my audience different points of entry to experience it, as well as an invitation and incentive to immerse themselves in the world that I created.

The Best Poets to Pitch Your Experimental Film

Many experimental films combine different types of art in a manner that might seem unconventional. Along with using actors and paintings in Palpitations of Dust, I narrated poems that I wrote. Many filmmakers use poems written by other artists. Often, the best poets or poetry laureates to pitch your film to are individuals you know. The poet laureate I worked with was Jean Valentine who has been my mentor in New York, and Ralph Angel who has been my teacher for the last two years, based in Los Angeles.

Promoting Your Experimental Film

Theaters

Good theaters to premier your films in are those that routinely show experimental films, such as community theaters and art houses, because they already have an audience that’s interested in your genre. Some of these theaters are part of or have a relationship with college campuses with active film programs.

Film Festivals

Film festivals are great for showing your work to the world because they have an audience that wants to see it. Festival screenings are also ideal because they naturally create buzz about films and the talents behind them. Below are some of the popular festivals for short films in the United States and around the world:

I recently had the honor of winning the Best Experimental Film award at the 2016 Los Angeles Film and Script Festival for Palpitations of Dust, as well as an Award of Recognition in the experimental film category at IndieFEST. The film is also nominated for Official Selection: Best Mini Film or Documentary at the TASTE AWARDS, which will announce the winner in February 2017.

Palpitations of Dust is pre-selected for the first annual Pacific Coast Premier and the Near Nazareth Festival. I also screened the film at the Oasis Short Film Festival, which showcases the emerging talent of the next generation filmmakers who don’t necessarily have big budgets or industry-filmmaker connections to be recognized.

Raindance, iFilmfest and the Underground Film Journal are great resources that list several festivals for screening experimental films.

Online Streaming Video Services

Video-on-demand, or VOD, services are great ways to give your audience a way to view a film from any device with an Internet connection. The most popular platforms include:

Sonnyboo lists media outlets that seek short films. PBS also lists popular digital self-distribution options that do not have a curation process.

Visit my blog next month to learn more about transmedia storytelling and how to promote your experimental film.

Screenshot from Ann Huang's film, Palpitations of Dust

Ann Huang’s “Palpitations of Dust” Receives Best Experimental Film Award

Contact

Ann Huang

Independent Filmmaker

Phone: (949) 280-5290

huang.yuwei.ann@gmail.com

FOR IMMEDIATE RELEASE

 

Ann Huang’s “Palpitations of Dust” Receives Best Experimental Film Award

 

November 2016: Ann Huang’s film “Palpitations of Dust” has received the Best Experimental Film Award at the Los Angeles Film and Script Festival.

The film will be screened at The Complex Theater in Hollywood California at the Fall 2016 Los Angeles Film and Script Festival on November 5th 2016. Tickets are available for purchase online at http://www.lafilmtickets.info/Tickets.html.

Written and adapted by Ann Huang, the five surrealist poems in one presentation represents the continuous and infinite patterns of a life in dreams and the dreams demanding synchronicity from it.

In the film, three friends’ lives become complicated when facing choices of love, friendship, need and reciprocity. Everything is hung on a thin string– from desire to love, to dream, to face life’s disarrays, and then to settle on an unexpected destiny.

Eric Stoner co-produced, served as the art director, locations manager, and was a lead actor in the production. Tatiana Rozo acted and served as an assistant editor. Dean Nathan served as the cinematographer/DP, editor, sound editor, and did the digital effects.

About Ann Huang

Ann Huang was born and raised in Mainland China and her passion for words dates back to her childhood. World literature and theatrical performances became dominating forces during her linguistic training at various educational institutions. As a first generation Chinese American, Huang possesses a unique global perspective on the past, present and future of Latin America, the United States and China. She is an MFA candidate from the Vermont College of Fine Arts and has authored two poetry collections. For more information, visit http://annhuang.com.

5 Things to Know about Transcendentalist Poetry

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In the early 19th century, transcendentalism, a philosophical movement that got its start in Massachusetts, offered a cultural alternative to American materialism. The group of individuals in the Transcendental Club placed importance on simple living, intellect and intelligent conversations. Members included writer such as Ralf Waldo Emerson, Margaret Fuller, Louisa May Alcott, Walt Whitman and Henry David Thoreau. They wrote in a manner that was distinctly different from anything that ever came out of Europe. Their philosophy was simple: All people equally have knowledge about themselves and their world that goes beyond, or transcends, what they can hear, see, feel or taste. By understanding more about the movement, you will gain a better appreciation for the works that came out of the movement.

Facts about Transcendentalist Poetry

The source of knowledge: Transcendentalists believed that the imagination, contemplation of the internal spirit, and intuition were the sources of knowledge, as opposed to empirical sources or logic, because individuals can trust themselves to know what is right. These ideas were not necessarily religious beliefs, but ways of understanding life and relationships.

Roots in Immanuel Kant: The roots of transcendental philosophies, which provided a new way to understand knowledge and truth, trace back to Immanuel Kant’s teachings. The great German thinker often focused on what one could never know for sure. He stated that one had the ability to determine if something was true or false and use the knowledge to shape their view of the world. He encouraged skepticism among scientific advances, as science cannot answer all questions.

Connected to the universe: Transcendentalists believed that just as all individuals are in the universe, each person has the universe in his or her soul. The inside of a person’s soul mirrors their environment, and vice versa. For example, if you feel happy, the sun shining in the sky reflects your mood. When it starts to rain, you might feel sad.

Non-conformity: Transcendentalism largely focuses on individualism. The followers believed that unhappiness stemmed from trying to conform to social pressures. The only way to find true happiness is to pursue your own path because you are the only one who truly knows yourself.

Focus on nature: Transcendentalists feared that industrialism distracted individuals from nature. To them, nature was the only place in which they could be themselves, and therefore understand themselves, because nature doesn’t apply social pressures or standards. Because nature doesn’t judge, it is the one place where an individual is most free. This focus on nature influenced conservationists who later fought to establish national parks and other natural areas.

Through their words, transcendental poets paved the way for seeing the American experiment as one that involved self-reliance and individualism. Their progressive, liberal ideas started discussions about abolition, women’s right, equality for all, education and reform. They created a new awareness that drove an American Renaissance about a decade before the Civil War. While the movement didn’t last long, the ideas generated revived American literature and fueled minds for decades.

5 Reasons to Take a Poetry Class

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Poetry is a universal language. It is a fluid art form. Whether you’ve dabbled in writing a few lines of free verse on a napkin or can recite Shakespearean sonnets from memory, there’s always room for poetry in your life. One of the best ways to get the most out of the lines and stanzas that you read and write is with a poetry class. Keep in mind that there are different types of poetry classes. Some teach you about the masters, some encourage you to write, and others are a blend of both. Whichever you choose, it’s a decision that will enhance your life in more ways than anticipated.

Why Take a Poetry Class

Improve your writing skills: Everyone needs to know how to write. It’s essential for communicating with others or advancing your career, regardless of your field. A poetry class shows you how others used their words to emphasize a point. You will also learn how to give your words meaning and impact, making them something that others want to read.Poetry forces you to think about word choices, as well as the use of grammar, punctuation and capitalization. If these aren’t your strong suits, a poetry class will reinforce what you’ve learned. A fantastic aspect of poetry is that it also allows you to break traditional rules to give your work stylistic flair, like E.E. Cummings did. Take a poetry class to improve your writing and find your voice.

Enhance your network: Poetry students come from all walks of life and backgrounds. They aren’t taking the class because they’re good writers. They’re there to explore an interest, just like you. They offer different points of view—a different way to look at and interpret life. You might make personal connections with those who are seemingly the opposite of you, giving your life added vibrancy. An appreciation for the written word goes a long way, even if you are just learning.

Develop your critical thinking skills: In poetry, you’ll quickly find that words carry a deeper meaning than their dictionary-given definitions. When you read the works of others, you’ll learn how the events of the time—personal, political and religious—inspired a writer’s words. You’ll also learn to use your own experiences to shape the words and thoughts that you put on paper.

Improve your memory: Some poetry classes ask students to memorize and recite poems. If you do not enjoy public speaking, don’t let this aspect of a poetry class put you off. Memorizing poems may help improve your memory, as the Alzheimer’s Poetry Project When you commit words to memory, you make associations that assist with this and other memorization tasks. The more you train your brain to memorize, the more you’ll remember.

Learn to cope with negative emotions in a healthy manner: Poetry fosters emotional and social learning that builds resilience. Society doesn’t often promote talking about difficult and unexplainable topics in life. Reading the words of others may provide insight into your own emotions. Putting your emotions on paper may provide you with a new understanding of yourself and your strength. Exploring the arts provides you with an appropriate, healthy channel to discover and express how you feel by giving you an outlet for emotions.

Poetry class and poetry writing isn’t only about analyzing words. It’s about enriching your soul, making sense of the nonsensical, and finding words that communicate the deepest parts of your being. And, don’t forget, poetry is fun. Use a poetry class as a tool that helps you get the most out of what you read, write and love.

[Photo from Steve Johnson via CC License 2.0]

Significant Uses of Poetry Throughout History

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Poetry is one of the oldest literary art forms. The earliest types of poems were often sung or recited to pass on oral histories, law and ancestral information because the rhythmic and repetitive forms made accounts simpler to remember before the development of writing. Poems that exist from ancient civilizations include fiction, historical accounts, love songs and instructions about how to perform everyday activities. The history of poetry is long and multifaceted as every culture used—and continues to employ—the literary form as a means of expression.

History of Poetry

Epics

The oldest known surviving written poetry include the Hieratic Tale of the Shipwrecked Sailor from around 2500 B.C.E and the Sumerian Epic of Gilgamesh from about 2000 B.C.E. Other well known ancient epics are the Iliad and Odyssey from Greece, Ramayana and Mahabharata from India, and the Epic of King Gesar from Tibet.

Ancient Greek Poetry

During the 7th to 4th centuries B.C.E., the poetic movement developed by ancient Greek writers was one of the most culturally and intellectually significant in the history of the literary form. These writers developed almost all the classic forms known today. Notable writers included Homer, Sappho, Hesiod, Anacreon and Euripides. Many credit Aristotle with influencing the Middle East’s Islamic Golden Age and the European Renaissance.

Provencal Literature

During the 11th to 13th centuries A.D., the Middle Ages, musicians in France began writing lyrics despite Holy Roman Empire’s stomping down on creative expression. Inspired by Arab writers (e.g., Rumi) and Latin and Greek poets, the troubadours originally performed for royal courts before performing for different communities. The inquisition doomed the Provencal movement, making way for new movements.

Sicilian School

Taking their inspiration from the troubadours, Sicilian poets during the 13th and 14th centuries wrote about courtly love on the cuffs of the Renaissance period. The poets used their unique dialect to create poems into works of art. Poet Giacomo de Lentini further developed the sonnets and canzones, and invented new words, which became part of the Italian language. Instead of playing music with the verses, the poets of this era wrote poems for others to read. Poets like Dante and Petrarch spread the literary form across Europe.

Elizabethan Era

Poets such as Sir Thomas Wyatt and Geoffrey Chaucer helped modernize English literature in the 16th and 17th centuries. Sonnets became wildly popular as William Shakespeare, Edmund Spencer and others added their own touches to create works that are still popular today. Poets during the Elizabethan era used poems to write about everyday life, love and religion.

Metaphysical Era

In the 18th century, poets looked beyond religion and themselves. They often sought to explain their subjects by comparing them to love, philosophy, nature and the afterlife. The works of these poets—such as John Donne, George Chapman, Katherine Philips and Samuel Cowley—paved the way for American transcendentalism and Romantic writers.

Romantic Era

The Romantic era spanned three centuries—from the time of William Blake’s popularity in the late 1790s to Lord Byron’s death in 1824. The movement was one of the most illustrious in literary history. The poets of this era focused on nature, personal feelings, freedom of expression and their relationships. Notable poets of this era included William Wordsworth, Percy Bysshe Shelly and John Keats.

American Transcendentalism

Led be Ralph Waldo Emerson at Boston’s Transcendental Club in September 1836, transcendental poets explored spirituality, the arts and utopian values. They rose against their seemingly puritanical culture and sought to form a socialized community. Many writers considered themselves Transcendentalists, including Louisa May Alcott, Henry David Thoreau, Margaret Fuller, Sophia Peabody and Nathaniel Hawthorne.

Beat Movement

The latest modern poetic movement, Beat poets created one of the most influential poetic eras within the last century. They expressed life as they defined it. The poetic form blended classical styles with narrative free verse, free-expression jazz and the seeking of spiritual meaning. Beat poets created a renewed appreciation for the writing and study of poetry. Well-known poets of this era included Allen Ginsberg, Lawrence Ferlinghetti, Tuli Kepfergerg, Diane Di Prima and Herbert Huncke.

Poetry takes on several forms, painting literary pictures of the cultures and civilizations from which they emerged. Whether they’re telling a story, describing a writer’s innermost thoughts, mocking a government or commemorating a life, poems have had the power to express the heart’s desires, fuel flames and entertain the masses more than any literary or artistic form in history. What will your words say about you?

[Photo from Indi Samarajiva via CC License 2.0]

How to Inspire the Creative Process

colorful chalk

Creativity is the driving force behind every writer. It’s what motivates you, gets you excited and gives you the nerve to bare your soul. Without creativity inspiration, your work goes flat, like an open can of soda that sat on the counter for too long. Inspiring the creative process is about finding insightful ways to spark your imagination. It’s about allowing yourself to think differently and taking a break from your usual process to make room for the new and unexpected.

Creativity Inspiration: Invite the Process

Be Curious

If there is a subject that interests you, no matter what it is, learn more about it. Explore it even if it doesn’t seem relevant to your current project or life. Exploring your interests, new and old, exercises the mind, gives you a new way to look at the world, and allows you to build a new vocabulary.

Leonardo da Vinci’s famous notebooks were filled with to-do lists about items that interested him and people who could provide the information that he sought. Tasks on his list included drawing Milan after calculating its measurements, finding a book about Milan’s churches, examining crossbows, talking to a hydraulics master about lock repairs, asking a professor about the sun’s measurements, and more.

Build Your Bank of Ideas and Facts

Never stop learning and asking questions. Allow your mind to find patterns in the information that you learn so you can have those breakthrough moments where an analogy sings from the tip of your pen (or from your fingertips on a keyboard). Keep in mind that these breakthroughs can happen when you least expect, so never pooh-pooh those seemingly useless facts that your brain acquires.

Work on the Mystery, Not Just the Puzzle

Once you solve a problem, you’re done. Mysteries have longer shelf lives. Television shows, for example, solve puzzles in 45-minute packages. You watch the show, get a thrill and feel a sense of resolution at the end. The woman who inspired the Mona Lisa, on the other hand, is a mystery. Centuries later, people continue to ponder the story behind the curious smirk.

Take a Break

Every writer experiences this: suddenly getting a brilliant idea while falling asleep or in the shower. Depart from your usual routine to give your brain a chance to process, and keep your writing tools nearby. Don’t take a break with the intention of getting a genius idea. Do it to stimulate your mind. Ideas to try include:

• Meditation
• Trying new foods
• Working on puzzle book
• Going on a walk (If you regularly walk, take a new route or reverse your current one.)
• Listening to new, complex music

Exercise

Exercising allows your brains to develop new neurons in the hippocampus, which allows you to form new thought patterns. Exercising your body exercises the brain, which exercises your creativity.

Practice Mindfulness

Give yourself a chance to notice everything around you: how you feel and why, how your back feels as you sit in the chair, your breathing pattern, the sensation of blinking, the color of the leaves outside, the smell in the room, the sounds you hear through the walls, and so on. Give yourself a moment of awareness to unlock creativity inspiration.

While it may seem fleeting, creativity is an ongoing process. Pursue it, exercise it and welcome it. Give it a kick-start as needed. The important thing is to never let it go.

[Photo from Dean Hochman via CC License 2.0]